Portfolio Details

[Aurora Cafe]

Brewing The Identity

Overview

Aurora Café is a trendy coffee shop located in the heart of the city, known for its cozy atmosphere and creative community events. They approached Neond with a mission: to refresh their brand identity so it truly reflected their vibrant personality and modern values.

Challange

While Aurora Café had built a loyal following, their brand identity felt outdated and inconsistent across different touchpoints. Their old logo lacked versatility, the color palette didn’t capture the warmth of the café, and their social media presence struggled to connect with a younger, design-conscious audience. They needed a complete brand refresh that could bring new energy while keeping their welcoming spirit intact.

Solution

Neond’s approach combined strategic discovery and bold creativity. We began with a brand workshop to understand Aurora Café’s story, values, and audience. From there, we developed a new visual identity that balanced warmth with a fresh, modern edge.

Logo Redesign: A sleek, neon-inspired mark symbolizing both the morning glow of sunrise and the vibrant energy of the café.
Color Palette: Earthy browns and creamy neutrals paired with an accent of electric pink to capture both comfort and boldness.
Typography: Clean, approachable fonts with subtle character to reflect friendliness and modernity.
Packaging & Collateral: Redesigned coffee cups, merchandise, and menus to give every customer interaction a cohesive feel.
Social Media Kit: A set of branded templates designed for Instagram and TikTok, ensuring consistency across digital platforms.

Result

The rebrand gave Aurora Café a bold new presence that resonated with both existing customers and new audiences.

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